IDS 2019, which came to an end in Cologne on 16 March 2019 after five days, more than fulfilled the high expectations of the international industry. As such, the undisputed leading global trade fair of the dental industry once again underlined its exceptional position. The event was able to replicate the very good results of the previous event and at the same time realise the ambitious goals for more internationality and higher quality in the offer and demand. The outcome of the trade fair consequently led to satisfied exhibitors and trade visitors. With 2,327 companies from 64 countries, the number of exhibitors rose once again by good twenty suppliers. They came together with over 160,000 trade visitors from 166 countries. Hence, the overall number of visitors rose by 3.2 percent, the number of foreign trade visitors by 6 percent indeed. At the same time, the exhibition space expanded by over four percent up to 170,000 m².
The dental world does business at IDS
The official figures confirm the excellent level of internationality at IDS: 73 percent of the exhibitors from 64 countries came from abroad, as well as 62 percent of the visitors from 166 countries - from Argentina, Brazil and Chile, to Japan, Korea, Egypt and South Africa, Australia and New Zealand, the whole of Europe through to the USA and Canada. The number of countries of origin thus increased once again by 6 percent. IDS 2019 recorded significant growth in the number of visitors from Asia (+23.1 percent), Eastern Europe (+19.6 percent), Africa (+17 percent), Central and South America (+14.6 percent) and North America (+5.3 percent).
However, not only the level of internationality and quantity of the visitors was particularly praised by the exhibitors of IDS 2019. At many exhibition stands one heard that IDS above all convinced with the high quality of its visitors. An independent survey confirms this impression: In this way, over 80 percent of the visitors at this year's IDS are involved in procurement decisions, indeed 32 percent of them decisively. The decision-making competence among the foreign visitors is even higher - over 49 percent stated that they are autonomously responsible for the procurement decisions. At the stands one reported that all of the occupational groups of the industry from all over the globe were present. According to the survey, the largest groups came from the dental practices, dental laboratories, dental trade and from the dental industry, but schools and universities were also strongly represented. Almost 30 percent of the respondents are either board members, company or plant managers.
Almost 80 percent of the visitors were satisfied or very satisfied with the range of exhibition offerings. Good 93 percent said that they would recommend a good business acquaintance to visit IDS. And 70 percent of the respondents are already planning to visit the next IDS in 2021. Dr. Markus Heibach, CEO of the VDDI, was also correspondingly pleased when the trade fair came to a close: "The high level of satisfaction of our trade visitors and exhibitors is for us the impressive confirmation of our efforts to make our guests' stay as pleasant and successful as possible by offering them a cosmopolitan, hospitable and perfect service."
Social commitment of the dentists
Following tradition, the BZÄK Conference of the Aid Organisations also took place at IDS. It is a source of ideas for dental aid projects and for the personal exchange. Around 60 dental aid projects and organisations are currently represented among the BZÄK network, the essential aim of which is to provide mutual assistance and an exchange. The projects provide aid and support in manifold ways at home as well as worldwide: In Germany many dentists are very committed to helping people who are socially deprived or in emergency situations in their free time. They treat people without health insurance or offer the aid organisation support in the form of donations in kind or money. Many dental aid organisations also assert themselves for international projects and help in acute humanitarian situations or after natural catastrophes, they provide assistance in crisis regions or offer the patients dental treatment locally.
IDS 2019 in figures
At IDS 2019, on a gross exhibition area of 170,000 m² (2017: 163,000 m²), 2,327 companies from 64 countries participated (2017: 2,305 companies from 60 countries). These included 610 exhibitors and 18 additionally represented companies from Germany (2017: 624 exhibitors and 20 additionally represented companies) as well as 1,650 exhibitors and 49 additionally represented companies from abroad (2017: 1,617 exhibitors and 44 additionally represented companies). The share of foreign exhibitors was 73 percent (2017: 72 percent). Including estimates for the last day of the fair, over 160,000 trade visitors from 166 countries attended IDS (2017: 155,000 trade visitors from 156 countries), approximately 62 percent of whom (2017: 60 percent) came from abroad.*
IDS (International Dental Show) takes place in Cologne every two years and is organised by the GFDI Gesellschaft zur Förderung der Dental-Industrie mbH, the commercial enterprise of the Association of German Dental Manufacturers (VDDI) and is staged by Koelnmesse GmbH, Cologne.
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