The planning stage for MEDICA 2019 in Düsseldorf has well and truly kicked off, and exhibitor registrations are flooding in. Based on current industry trends and a lot of personal chats with exhibitors, this internationally leading medical trade fair will have a completely new look at its next edition (18 - 21 November 2019), with a new structural layout for arranging the themes over the halls. The MEDICA segment for information and communication technology will be shifted from Hall 15 to Hall 13 so that it has a direct connection to the halls for medical technology and electromedicine (Halls 9 to 14).
Wolfram Diener, CEO of Messe Düsseldorf, sees this as a logical outcome due to the progress seen in the market and the industry’s needs: “Digitalisation in medicine is forging ahead at great speed and is equally bringing about huge changes in both product development and business processes. Today, we are focusing less on healthcare IT as an isolated discipline and are gravitating more towards digital health, specifically as part of the overarching digital transformation. This concerns all product and sales areas, particularly the convergence of software and hardware in medical technology and electromedicine, from app-controlled wearables to units for mobile and stationary imagery to robotic systems for surgery and information systems at patients’ bedsides.
The communication and information platforms MEDICA CONNECTED HEALTHCARE FORUM and the MEDICA HEALTH IT FORUM will also be located in Hall 13 in the future. These forums both attract a lot of attention, drawing in at least 10,000 visitors at the last trade fair, and are established audience magnets with sessions and presentations on all of the relevant digital healthcare trends.
The MEDICA START-UP PARK, as a platform for the creative, digitally driven start-up scene, will also move to Hall 13 to as its content fits well here, along with the big joint stand for the wearables technology show and the joint stand of the IT decision-maker’s initiative ENTSCHEIDERFABRIK. The best practice projects for digitalisation of clinics are showcased here.
Halls 15 to 17 are dedicated to national and international joint ventures, with the main focus being on medical technology and electromedicine.
The MEDICA ECON FORUM, organised in cooperation with the Techniker Krankenkasse (a German health insurance company) remains a firm fixture in the programme as a platform for healthcare policy dialogue, as does the MEDICA TECH FORUM which deals with market-relevant themes on high-tech trends, created in close cooperation with industry associations SPECTARIS and ZVEI.
Medical laboratory exhibitors make the most of the new Hall 1
Other changes have also come about as a result of the upcoming final touches to the new South entrance and the new Hall 1, which will be ready right on time for MEDICA 2019. The MEDICA exhibitor space for laboratory technology and diagnostics will move into Hall 1 (which has 12,500 square metres of space). This sector will use this space and will also have the run of their old grounds in Hall 3, located just next door. The temporary lightweight halls 3a and 18, used during the construction phase in 2017 and 2018, are no longer needed. The MEDICA LABMED FORUM with its speeches, presentations and discussions on trending topics in laboratory medicine (previously in Hall 18) will also henceforth be found in Hall 1.
Apart from these reallocations, the hall layout remains unchanged: MEDICA is the only place that you can find absolutely everything for modern inpatient and outpatient healthcare on one fixed occasion in the year, with a huge range of innovations which has yet to be paralleled anywhere in the world.
Once again, we expect to see 5,200 exhibitors from over 60 nations at this year’s event. The main focal points are: Laboratory technology / diagnostics (Halls 1 and 3), physiotherapy / orthopaedic technology (Halls 3 to 5), commodities and consumables (Halls 5 to 7 and 7a), electromedicine / medical technology, information and communication technology, medical furniture and specialist furnishings for hospitals and practices (Halls 9 to 17).
In addition to the trade fair, the conference programme is also one of the main pillars of MEDICA.
The MEDICA MEDICINE + SPORTS CONFERENCE (20 + 21 November 2019) on aspects of prevention and sports medicine treatment concepts as well as the DiMiMED conference on disaster and military medicine (18 + 19 November 2019) should be mentioned. The conferences are held in English and address an international audience at the Congress Center Düsseldorf (CCD Süd).
The 42nd German Hospital Conference (18 – 21 November 2019), a leading communication platform for decision makers from hospitals, primarily seeks to address a German-speaking specialist audience, as does the MEDICA PHYSIO CONFERENCE. With its treatment-oriented presentations, it is directed towards the professional scene of physiotherapists, sports medicine specialists and orthopaedists (20 + 21st November 2019 / Congress Center Düsseldorf Süd).
COMPAMED 2019 will also take place alongside MEDICA 2019, on all four days (12 to 15 November) in Halls 8a and 8b. With around 800 exhibitors, COMPAMED is the leading international market platform for suppliers of the medical technology industry.
Last year's MEDICA and COMPAMED counted a total of 120,116 trade visitors from 155 countries.